Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention /
Lisa K. Gundry, Jill R. Kickul.
- Thousand Oaks, Calif. : Sage Publications, c2007.
- xix, 401 pages : illustrations 26 cm.
Includes bibliographical references and index.
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.