TY - BOOK AU - Touhill,C.J. AU - Touhill,Gregory J. AU - O'Riordan,Thomas A. ED - American Institute of Chemical Engineers. TI - Commercialization of innovative technologies: bringing good ideas to the marketplace SN - 9780470230077 (cloth) AV - T173.8 TOU PY - 2008/// CY - Hoboken, N.J. PB - John Wiley & Sons, AlChE KW - Technological innovations N1 - Includes bibliographical references (p. 239-240) and index; Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure UR - http://www.loc.gov/catdir/enhancements/fy0745/2007030013-d.html UR - http://www.loc.gov/catdir/enhancements/fy0811/2007030013-b.html UR - http://www.loc.gov/catdir/toc/ecip0723/2007030013.html ER -