Touhill, C. J.,  1938- <br/><br/>
Commercialization of innovative technologies :  bringing good ideas to the marketplace / 
C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. 
 - Hoboken, N.J. :  John Wiley & Sons :  AlChE,  c2008. 
 - xviii, 251 pages :  illustrations  25 cm. 
<br/><br/>Includes bibliographical references (p. 239-240) and index. 
<br/><br/>Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. 
<br/><br/><label>ISBN: </label>9780470230077 (cloth) 047023007X (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations.
<br/><br/><label>LC Class. No.: </label>T173.8  / TOU