Small business management : launching and growing entrepreneurial ventures /
Justin G Longenecker, Carlos W. Moore, J. William Petty and Leslie Palich
- 744 pages : illustrations
Includes index
Includes bibliography
pt. 1. Entrepreneurship: A World of Opportunity -- 1. The Entrepreneurial Life -- 2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity -- pt. 2. Starting from Scratch or Joining an Existing Business -- 3. Getting Started -- 4. Franchises and Buyouts -- 5. The Family Business -- pt. 3. Developing the New Venture Business Plan -- 6. The Business Plan -- 7. The Marketing Plan -- 8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances -- 9. The Location Plan -- 10. The Financial Plan: Projecting Financial Requirements -- 11. A Firm's Sources of Financing -- 12. The Harvest Plan -- pt. 4. Focusing on the Customer: Marketing Growth Strategies -- 13. Building Customer Relationships -- 14. Product and Supply Chain Management -- 15. Pricing and Credit Decisions -- 16. Promotional Planning -- 17. Global Marketing -- pt. 5. Managing Growth In the Small Business -- 18. Professional Management in the Entrepreneurial Firm -- 19. Managing Human Resources -- 20. Managing Operations -- 21. Managing Risk -- 22. Managing The Firm's Assets -- 23. Evaluating Financial Performance.
"Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket.