TY  - BOOK
AU  - Harper,Stephen C.
TI  - The McGraw-Hill guide to starting your own business: a step-by-step blueprint for the first-time entrepreneur 
SN  - 9780071410120
AV  - HD62.5 HAR 
PY  - 2003///]
CY  - New York : 
PB  - McGraw-Hill
KW  - New business enterprises
N1  - Include index; pt. 1. Prerequisites for start-up survival and success: Creating a new business --
Identifying new business opportunities --
pt. 2. Preparing your business plan: The general overview and legal structure --
Selecting the right target market --
Product and price strategy --
Promotional strategy and physical distribution strategy --
Determining your initial capital requirement --
Projecting your financial status for the first years --
pt. 3. Sources of funding, alternatives to starting from scratch, and entrepreneurial do's and don'ts: Sources of money --
Buying an existing business --
Acquiring a franchise --
Entrepreneurial do's and don'ts --
Sources of helpful information
N2  - Annotation. The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. The completely revised second edition once again shows entrepreneurs the keys to determining the best opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs
ER  -