The McGraw-Hill guide to starting your own business : a step-by-step blueprint for the first-time entrepreneur /
Stephen C Harper
- Second edition
- xviii, 253 pages : illustrations
Include index
pt. 1. Prerequisites for start-up survival and success: Creating a new business -- Identifying new business opportunities -- pt. 2. Preparing your business plan: The general overview and legal structure -- Selecting the right target market -- Product and price strategy -- Promotional strategy and physical distribution strategy -- Determining your initial capital requirement -- Projecting your financial status for the first years -- pt. 3. Sources of funding, alternatives to starting from scratch, and entrepreneurial do's and don'ts: Sources of money -- Buying an existing business -- Acquiring a franchise -- Entrepreneurial do's and don'ts -- Sources of helpful information
Annotation. The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. The completely revised second edition once again shows entrepreneurs the keys to determining the best opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.