TY - BOOK AU - Chambers,K.Dennis AU - Rhoads,C.J. TI - The entrepreneur's guide to writing business plans and proposals T2 - Entrepreneur's guide (Praeger) SN - 9780275994983 AV - HD62.5 CHA PY - 2008/// CY - Westport, Conn. : PB - Praeger, KW - New business enterprises KW - Planning. KW - Business planning. KW - Proposal writing in business. N1 - Start from strength : what's in it for me? -- Capture the elusive readers : what's in it for them? -- Conquer the first draft : the easy part -- Edit for power : the hard part -- Prepare for success : develop a realistic marketing plan -- Demonstrate financial credibility : money still makes the world go 'round -- Gerry young -- Writing in the 21st century : a guide to today's new mechanics -- Raise the bar : what you are really proposing -- Tie the knot : why your proposal makes the prospect so nervous -- The art and science of persuasion : convince readers to see it your way -- Watch winners at work : a model proposal N2 - A seasoned writer and entrepreneur shows how business owners can get two very important things--financing and customers--by writing dazzling business plans and proposals ER -