TY  - BOOK
AU  - Key,Stephen
AU  - Sell,Colleen
TI  - One simple idea : : turn your dreams into a licensing goldmine while letting others do the work 
SN  - 9781259589676
AV  - T339 KEY
PY  - 2011///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Inventions
KW  - Marketing
KW  - New business enterprises
KW  - Management
KW  - Entrepreneurship
N1  - Includes index; pt. 1. The power of one simple idea --
pt. 2. Find your million-dollar idea --
pt. 3. Prove your idea --
pt. 4. Protect your idea --
pt. 5. Prepare to pitch your idea --
pt. 6. Submit your idea to potential licensees --
pt. 7. Bring your ideas to market
ER  -