Key, Stephen

One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key with Colleen Sell - 259 pages

Includes index.

pt. 1. The power of one simple idea --
pt. 2. Find your million-dollar idea --
pt. 3. Prove your idea --
pt. 4. Protect your idea --
pt. 5. Prepare to pitch your idea --
pt. 6. Submit your idea to potential licensees --
pt. 7. Bring your ideas to market.

9781259589676


Inventions--Marketing
New business enterprises--Management
Entrepreneurship

T339 / KEY