TY - BOOK AU - Frank,Robert H AU - Cartwright,Edward TI - Microeconomics and behaviour T2 - The McGraw-Hill series in economics SN - 9780077174088 AV - HB172 FRA U1 - 338.5 22 PY - 2016/// CY - London PB - McGraw-Hill Irwin KW - Microeconomics KW - Consumer behavior KW - Economic man KW - Self-interest N1 - Includes index; Includes bibliography; Introduction -- The theory of consumer behavior -- The theory of the firm and market structure -- Factor markets -- Externalities, public goods, and welfare N2 - Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition UR - http://catdir.loc.gov/catdir/toc/ecip0824/2008032347.html ER -