Pearce, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy /  [textbook] 
by John A. Pearce II and Richard B. Robinson, Jr. 
 - Ninth edition / 
 - Boston :  McGraw-Hill,  2005. 
 - xxiv, 392 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0072946881 (pbk. : alk. paper) 0072980087 9780072980080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.
<br/><br/><label>LC Class. No.: </label>HD30.28  / PEA