Gershon, Richard A. <br/><br/>
Digital media and innovation :  management and design strategies in communication /  [textbook] 
by Richard A. Gershon 
 - xvii, 261 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781452241418 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Organizational effectiveness.
<br/><br/><label>LC Class. No.: </label>P96.M34  / GER