TY  - BOOK
AU  - Windahl,Swen
AU  - Signitzer,Benno
AU  - Olson,Jean T.
TI  - Using communication theory: an introduction to planned communication 
SN  - 141294838X
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Communication planning
KW  - Mass media
KW  - Planning
N1  - Includes bibliographical references (pages 273-291) and index
ER  -