Windahl, Swen  1942- <br/><br/>
Using communication theory :  an introduction to planned communication /  [textbook] 
by Sven Windahl and Benno H. Signitzer with Jean T. Olson 
 - Second edition / 
 - London :  SAGE,  2009 
 - x, 302 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 273-291) and index 
<br/><br/><label>ISBN: </label>141294838X 9781412948388 1412948398 9781412948395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication planning<br/>Mass media--Planning