TY - BOOK AU - Altstiel, Tom AU - Grow,Jean AU - Jennings ,Marcel TI - Advertising creative: strategy, copy, and design SN - 9781506315386 (pbk. : alk. paper) AV - HF5823 ALT PY - 2017/// CY - Los Angeles PB - SAGE KW - Advertising N1 - Includes bibliographical references and index ER -