Altstiel, Tom <br/><br/>
Advertising creative :  strategy, copy, and design /  [textbook] 
by Tom Altstiel, PKA Marketing, Jean Grow and Marquette University 
 - Fourth edition / 
 - xxiv, 463 pages:  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781506315386 (pbk. : alk. paper) 9781544370361 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823 ALT