The marketing decision maker from MKIS to MDSS / by Leyland F. Pitt and Derek Bromfield ; in association with the Institute of Marketing Management. [textbook]

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TextPublication details: Kenwyn : Juta, 1994Edition: Second editionDescription: xiv, 209 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF5415.125 PIT (Browse shelf(Opens below))	Available		BK0000796
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF5415.125 PIT (Browse shelf(Opens below))	Available		BK0000797

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Previous	HF5415.125 BER Mastering data mining : the art and science of customer relationship management /	HF5415.125 LIL Marketing engineering : computer-assisted marketing analysis and planning /	HF5415.125 PIT The marketing decision maker from MKIS to MDSS /	HF5415.125 PIT The marketing decision maker from MKIS to MDSS /	HF5415.1265 HAN Digital marketing : strategic planning & integration /	HF5415.1265 JEN The truth about email marketing /	HF5415.1265 RIE The 11 immutable laws of Internet branding /	Next

Includes bibliographical references.

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