New products management / by C. Merle Crawford [textbook]

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Material type: Text

TextSeries: Publication details: Chicago : Irwin, 1997Edition: Fifth editionDescription: xxix, 508 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF5415.153 CRA (Browse shelf(Opens below))	Available		BK0000830

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Previous	HF5415.13 PER Applications in basic marketing : clippings from the popular business press /	HF5415.13 PER Basic marketing : a global-managerial approach /	HF5415.15 FRA Innovation, product development and commercialization : case studies and key practices for market leadership /	HF5415.153 CRA New products management /	HF5415.153 CRA New Products Managent /	HF5415.153 LIO From concept to commercialization : a strategic approach for bringing everyday ideas to market /	HF5415.153 LIO From concept to commercialization : a strategic approach for bringing everyday ideas to market /	Next

Includes bibliographical references (p. 453-455) and index

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