Global marketing management: Warren J. Keegan and Bodo B. Schlegelmilch a European perspective /

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TextPublication details: Harlow : Prentice Hall, c2001.Description: 610 pages : illustrations ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF1416 KEE (Browse shelf(Opens below))	1	Available		BK0013457

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Previous	HF1416 KEE Global Marketing /	HF1416 KEE Global marketing management /	HF1416 KEE Global marketing /	HF1416 KEE Global marketing management: a European perspective /	HF1416 KOH International marketing in the network economy : a knowledge-based approach /	HF1416 PER Performance appraisal of exporting enterprises /	HF1416 SME The SME and the export development company : a practical guide to forging long-term business realtionships in the export sector /	Next

Includes bibliographical references and index.

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