Globality : competing with everyone from everywhere for everything / Harold L. Sirkin, James W. Hemerling, and Arindam K. Bhattacharya ; with John Butman
Material type:
- text
- unmediated
- volume
- 9780446178297
- 0446178292
- 9780755318360 (cased)
- 0755318366 (cased)
- 0755318374 (pbk.)
- 9780755318377 (pbk.)
- HF1414 .S57 2008
Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF1414 SIR (Browse shelf(Opens below)) | Available | BK0013148 |
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HF1379 INT International business / | HF1379 TRA Trade, environment, and the millennium / | HF1379 TRA Trade, environment, and the millennium / | HF1414 SIR Globality : competing with everyone from everywhere for everything / | HF1414 XAV Beyond competition : business strategies for the 21st century / | HF1416 International marketing research / | HF1416 ALB International marketing and export management / |
Includes bibliographical references (pages [279]-285) and index
What is globality? -- Tsunami -- Minding the cost gap -- Growing people -- Reaching deep into markets -- Pinpointing -- Thinking big, acting fast, going outside -- Innovating with ingenuity -- Embracing manyness -- Competing with everyone from everywhere for everything
Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways. Over the past five years, the authors, members of the Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. They believe that these companies that seem obscure today will be the GMs, Monsantos, Apples, Proctor and Gambles and Toyotas of the future. Sooner than we think, we will either end up working for these foreign based companies or, even worse, have to compete with them. This book will describe how these new companies have come to power, and how, in the West, we will have to step up our game if we are to compete with these new, lean, hungry businesses
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