Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
Material type:
- text
- unmediated
- volume
- 9781932159707 (hardcover : alk. paper)
- 1932159703 (hardcover : alk. paper)
- HF5415.15 RAF
Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.15 FRA (Browse shelf(Opens below)) | 1 | Available | BK002946 |
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Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
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