Small business management : launching and growing entrepreneurial ventures / Justin G Longenecker, Carlos W. Moore, J. William Petty and Leslie Palich

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780324569728

Subject(s):

Small business -- Management

LOC classification:

HD62.7 SMA

Contents:

pt. 1. Entrepreneurship: A World of Opportunity -- 1. The Entrepreneurial Life -- 2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity -- pt. 2. Starting from Scratch or Joining an Existing Business -- 3. Getting Started -- 4. Franchises and Buyouts -- 5. The Family Business -- pt. 3. Developing the New Venture Business Plan -- 6. The Business Plan -- 7. The Marketing Plan -- 8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances -- 9. The Location Plan -- 10. The Financial Plan: Projecting Financial Requirements -- 11. A Firm's Sources of Financing -- 12. The Harvest Plan -- pt. 4. Focusing on the Customer: Marketing Growth Strategies -- 13. Building Customer Relationships -- 14. Product and Supply Chain Management -- 15. Pricing and Credit Decisions -- 16. Promotional Planning -- 17. Global Marketing -- pt. 5. Managing Growth In the Small Business -- 18. Professional Management in the Entrepreneurial Firm -- 19. Managing Human Resources -- 20. Managing Operations -- 21. Managing Risk -- 22. Managing The Firm's Assets -- 23. Evaluating Financial Performance.

Summary: "Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD62.7SMA (Browse shelf(Opens below))	1	Available		BK002213

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Previous							No cover image available	Next
Previous	HD62.7 MAN Managing small business : an entrepreneurial emphasis /	HD62.7 MAR Entrepreneurship and small business management /	HD62.7 SCA Effective small business management : an entrepreneurial approach /	HD62.7SMA Small business management : launching and growing entrepreneurial ventures /	HD62.7 ZIM Essentials of entrepreneurship and small business management /	HD66 CRE Creating teams with an edge : the complete skill set to build powerful and influential teams /	HD66 GAN Quality circle concept and implementation /	Next

Includes index

Includes bibliography

pt. 1. Entrepreneurship: A World of Opportunity --
1. The Entrepreneurial Life --
2. Entrepreneurial Integrity and Ethics: A Gateway to Small Business Opportunity --
pt. 2. Starting from Scratch or Joining an Existing Business --
3. Getting Started --
4. Franchises and Buyouts --
5. The Family Business --
pt. 3. Developing the New Venture Business Plan --
6. The Business Plan --
7. The Marketing Plan --
8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances --
9. The Location Plan --
10. The Financial Plan: Projecting Financial Requirements --
11. A Firm's Sources of Financing --
12. The Harvest Plan --
pt. 4. Focusing on the Customer: Marketing Growth Strategies --
13. Building Customer Relationships --
14. Product and Supply Chain Management --
15. Pricing and Credit Decisions --
16. Promotional Planning --
17. Global Marketing --
pt. 5. Managing Growth In the Small Business --
18. Professional Management in the Entrepreneurial Firm --
19. Managing Human Resources --
20. Managing Operations --
21. Managing Risk --
22. Managing The Firm's Assets --
23. Evaluating Financial Performance.

"Continuing the comprehensive coverage that has solidified this text as the market leader, Small Business Management: Launching and Growing Entrepreneurial Ventures, 14e focuses on the fundamentals of business management as it teaches users not only how to start a business but also how to effectively manage, grow, and harvest one - the full business cycle. With its integrated learning system, SBM equips you with all the tools you need to succeed in the course - and the marketplace. It continuously puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging real small businesses."--Jacket.

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