Marketing management : (Record no. 704)
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000 -LEADER | |
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fixed length control field | 00787cam a2200229 a 4500 |
001 - CONTROL NUMBER | |
control field | 11840638 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210619072721.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 991110s1999 enka b 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0333750071 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 033375008X |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | MAR |
245 00 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | an international perspective / |
Statement of responsibility, etc. | edited by Kamran Kashani and Dominique Turpin |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Houndmills, Basingstoke [England] : |
Name of publisher, distributor, etc. | Macmillan Business, |
Date of publication, distribution, etc. | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 487 pages : |
Other physical details | illustrations ; |
Dimensions | 25 cm. |
490 av - SERIES STATEMENT | |
Series statement | International Marketing Series |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management |
Form subdivision | Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kashani, Kamran |
Relator term | editor |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Turpin, Dominique |
Relator term | editor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Classification part | 5415.13 |
Item part | MAR |
Call number prefix | HF |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 14/01/2004 | Purchase | 04/697 | HF5415.13 MAR | BK0000823 | 22/07/2024 | 19/06/2021 | Books |