MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03928cam a2200469Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240924140728.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780080558264 |
| Qualifying information |
(eISBN) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0080558267 |
| Qualifying information |
(eISBN) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780123735584 |
| Qualifying information |
(alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
0123735580 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1281763802 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780128180808 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780128180808 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
6611763805 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OPELS |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
OPELS |
| Modifying agency |
OPELS |
| -- |
OCLCQ |
| -- |
B24X7 |
| -- |
WAU |
| -- |
N$T |
| -- |
YDXCP |
| -- |
LGG |
| -- |
CDX |
| -- |
IDEBK |
| -- |
N15 |
| -- |
E7B |
| -- |
UMI |
| -- |
CEF |
| -- |
NHM |
| -- |
DEBSZ |
| -- |
OCLCQ |
| -- |
COO |
| -- |
OCLCQ |
| -- |
LIV |
| -- |
OCLCQ |
| -- |
BUF |
| -- |
OCLCF |
| -- |
S3O |
| -- |
YT1 |
| -- |
CNCGM |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
UKMGB |
| -- |
WYU |
| -- |
LEAUB |
| -- |
CNMTR |
| -- |
OL$ |
| -- |
VT2 |
| -- |
OCLCQ |
| -- |
S2H |
| -- |
VLY |
| -- |
LUN |
| -- |
BRF |
| -- |
UKAHL |
| -- |
OCLCQ |
| -- |
OCLCO |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
QA76.9 TOM |
| Item number |
T95 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
COM |
| Subject category code subdivision |
079000 |
| Source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tullis, Tom |
| Fuller form of name |
(Thomas) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Measuring the user experience : |
| Remainder of title |
collecting, analyzing, and presenting usability metrics / |
| Statement of responsibility, etc. |
Tom Tullis, Bill Albert |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Elsevier/Morgan Kaufmann, |
| Date of publication, distribution, etc. |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xvii, 317 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Morgan Kaufmann series in interactive technologies |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK libraries |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case. Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| General subdivision |
Measurement |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Measurement |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technology assessment |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albert, Bill |
| Fuller form of name |
(William) |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Tullis, Tom (Thomas). |
| Title |
Measuring the user experience. |
| Place, publisher, and date of publication |
Amsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2008 |
| International Standard Book Number |
9780123735584 |
| -- |
0123735580 |
| Record control number |
(DLC) 2007043050 |
| -- |
(OCoLC)176861317 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://learning.oreilly.com/library/view/~/9780123735584/?ar">https://learning.oreilly.com/library/view/~/9780123735584/?ar</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |