MARC details
| 000 -LEADER |
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| fixed length control field |
03043nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220603134728.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780984999309 |
| 040 ## - |
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| -- |
HITLIB |
| -- |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD62.5 |
| Item number |
BLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blank, Steven G. |
| Relator term |
Author |
| Fuller form of name |
(Steven Gary); |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The startup owner's manual. Vol. 1 : |
| Remainder of title |
the step-by-step guide for building a great company |
| Statement of responsibility, etc. |
Steven G Blank; Bob Dorf |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Pescadero, California : |
| Name of producer, publisher, distributor, manufacturer |
K & S Ranch, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 571 pages : |
| Other physical details |
illustrations |
| 336 ## - |
|---|
| -- |
rdacontent |
| -- |
text |
| -- |
txt |
| 337 ## - |
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| -- |
rdamedia |
| -- |
unmediated |
| -- |
n |
| 338 ## - |
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| -- |
rdacarrier |
| -- |
volume |
| -- |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography |
| 505 ## - |
|---|
| -- |
Introduction. A repeatable path ; Why a second decade? ; The four steps: a new path --<br/>Getting started. The path to disaster : a startup is not a small version of a big company ; The path to the epiphany : the customer development model ; The customer development manifesto --<br/>Step one : Customer discovery. An introduction to customer discovery ; Customer discovery, phase one: State your business model hypotheses ; Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" ; Customer discovery, phase three : "Get out of the building" and test the product solution ; Customer discovery, phase four : Verify the business model and pivot or proceed --<br/>Step two : Customer validation. Introduction to customer validation ; Customer validation, phase one : "Get ready to sell" ; Customer validation, phase two : "Get out of the building and sell!" ; Customer validation, phase three : Develop product and company positioning ; Customer validation, phase four : The toughest question of all : pivot or proceed? --<br/>The startup owner's manual "site" map --<br/>Appendix A. Customer development checklists --<br/>Appendix B. Glossary --<br/>Appendix C. How to build a web startup : a simple overview. |
| 520 ## - |
|---|
| -- |
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"--<br/><br/>"More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? 'The Startup Owner's Manual' guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the 'Lean Startup' movement, and tested and refined by him for more than a decade"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorf, Bob |
| Relator term |
Co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |