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ABC's of relationship selling through service /

Futrell, Charles.

ABC's of relationship selling through service / [textbook] by Charles M. Futrell. - Eighth edition / - xxii, 548 pages : illustrations ; 26 cm. - The McGraw-Hill/Irwin series in marketing ; .

Includes bibliographical references and index.

ISBN: 9780072930221

Subjects--Topical Terms:
Selling

LC Class. No.: HF5438.25 / FUT

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