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Principles & practice of marketing /

Blythe, Jim.

Principles & practice of marketing / [textbook] Principles and practice of marketing Jim Blythe. - Third edition / - xxvii, 772 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781446274002 (pbk.) 9781446273999 (hardback)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / BLY

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