Business-to-business marketing /

Brennan, Ross 1957-

Business-to-business marketing / [textbook] by Ross Brennan, Louise Canning and Raymond McDowell. - Third edition / - xx, 385 pages : illustrations ; 24 cm

Previous edition: 2011.

Includes bibliographical references (pages 355-373) and index.

9781446273739 (pbk.)


Industrial marketing
Industrial marketing--Case studies
Business-to-Business-Marketing
Marketing

HF5415 / BRE