Managing marketing in the 21st century : developing and implementing the market strategy /
Capon, Noel.
Managing marketing in the 21st century : developing and implementing the market strategy / [textbook] by Noel Capon - Third edition / - Bronxville, N.Y. : Wessex Inc., 2007. - xxxvii, (various pagings) : illustrations ; 28 cm.
Includes bibliographical references and index.
9780983330042
Marketing--Management
HF5415.55 / CAP
Managing marketing in the 21st century : developing and implementing the market strategy / [textbook] by Noel Capon - Third edition / - Bronxville, N.Y. : Wessex Inc., 2007. - xxxvii, (various pagings) : illustrations ; 28 cm.
Includes bibliographical references and index.
9780983330042
Marketing--Management
HF5415.55 / CAP