International marketing /
Cateora, Philip R.
International marketing / [textbook] by Philip R. Cateora and Perves N. Ghauri - European edition / - London : McGraw-Hill, 1999 - xxi, 607 pages : illustrations (som col.) ;
Includes bibliographical references and indexes
9780256236545 0256236542
Export marketing
International business enterprises
HF1416 / CAT
International marketing / [textbook] by Philip R. Cateora and Perves N. Ghauri - European edition / - London : McGraw-Hill, 1999 - xxi, 607 pages : illustrations (som col.) ;
Includes bibliographical references and indexes
9780256236545 0256236542
Export marketing
International business enterprises
HF1416 / CAT