New Products Managent /
Crawford, C. Merle 1924-
New Products Managent / [textbook] by Merle Crawford and Anthony Di Benedetto - Tenth edition / - New York: Mambo Press, 2008. - xvi, 559pages: illustrations; 21 cm.
Includes appendix and index.
9780071289238
Marketing--Management
Product management
HF5415.153 / CRA
New Products Managent / [textbook] by Merle Crawford and Anthony Di Benedetto - Tenth edition / - New York: Mambo Press, 2008. - xvi, 559pages: illustrations; 21 cm.
Includes appendix and index.
9780071289238
Marketing--Management
Product management
HF5415.153 / CRA