Lightning strategies for innovation : how the world's best firms create new products /
Zangwill, Willard I.
Lightning strategies for innovation : how the world's best firms create new products / [textbook] by Willard I. Zangwill. - New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1993. - xx, 359 pages : illustrations; 25 cm.
Includes bibliographical references (p. [331]-340) and index.
002935675X :
New products
Technological innovations
Strategic planning
HF5415.153 / ZAN
Lightning strategies for innovation : how the world's best firms create new products / [textbook] by Willard I. Zangwill. - New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1993. - xx, 359 pages : illustrations; 25 cm.
Includes bibliographical references (p. [331]-340) and index.
002935675X :
New products
Technological innovations
Strategic planning
HF5415.153 / ZAN