International marketing /
Cateora, Philip R.
International marketing / [textbook] by Philip R. Cateora and John L. Graham - Twelfth edition / - Boston : McGraw-Hill/Irwin, 2005 - xxxiii, 697 pages : illustrations (some color) ; 29 cm. - McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references and indexes.
0072833718 0072941642 9780072941647
Export marketing.
International business enterprises.
HF1416 / CAT
International marketing / [textbook] by Philip R. Cateora and John L. Graham - Twelfth edition / - Boston : McGraw-Hill/Irwin, 2005 - xxxiii, 697 pages : illustrations (some color) ; 29 cm. - McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references and indexes.
0072833718 0072941642 9780072941647
Export marketing.
International business enterprises.
HF1416 / CAT