Mastering data mining : the art and science of customer relationship management /
Berry, Michael J. A.
Mastering data mining : the art and science of customer relationship management / [textbook] by Michael J. A. Berry and Gordon Linoff - xviii, 494 pages : illustrations ; 24 cm
Includes index
0471331236 9788126518258
Marketing--Data processing
Data mining
Business enterprises--Computer networks--Management
HF5415.125 / BER
Mastering data mining : the art and science of customer relationship management / [textbook] by Michael J. A. Berry and Gordon Linoff - xviii, 494 pages : illustrations ; 24 cm
Includes index
0471331236 9788126518258
Marketing--Data processing
Data mining
Business enterprises--Computer networks--Management
HF5415.125 / BER