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Basic marketing : principles and practice /

Cannon, Tom

Basic marketing : principles and practice / [textbook] by Tom Cannon - Fourth Edition / - London ; New York : Cassell, 1996. - xiv, 450 pages: illustrations ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0304332216 (pbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / CAN

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