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Principles of marketing /

Randall, Geoffrey 1938-

Principles of marketing / [textbook] by Geoffrey Randall - Second edition / - vii, 310 pages : illustrations ; 24 cm - Principles of management series .

Includes bibliographical references and index

ISBN: 0415072662 9781861526687 1861526687

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / RAN

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