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Marketing strategy : a marketing decision game /

Boone, Louis E.

Marketing strategy : a marketing decision game / [textbook] by Louis E. Boone and Edwin C. Hackleman, Jr - Second edition / - Columbus, Ohio : Merrill, 1975. - iv, 156 pages : illustrations ;

Includes index.

ISBN: 0675087139

Subjects--Topical Terms:
Marketing--Decision making.
Management games.
Decision making.

LC Class. No.: HF5415 / BOO

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