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Marketing channels : a management view /

Rosenbloom, Bert

Marketing channels : a management view / [textbook] by Bert Rosenbloom - Seventh edition / - Mason, Ohio : Thomson/South-Western, 2004 - xx, 649 pages : illustrations ; 26 cm.

Includes bibliographical references and index

ISBN: 0324186932

Subjects--Topical Terms:
Marketing channels.
Marketing channels--Management.

LC Class. No.: HF5415.129 / ROS

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