Principles of marketing /
Kotler, Philip
Principles of marketing / [textbook] Philip Kotler andGary Armstrong - Fifth edition / - Englewood Cliffs, N.J. : Prentice Hall, 1991. - xxiii, 711 pages : coloured illustrations; 29 cm. - The Prentice Hall series in marketing ; .
Includes bibliographies and indexes.
0137216890
Marketing
HF5415 / KOT
Principles of marketing / [textbook] Philip Kotler andGary Armstrong - Fifth edition / - Englewood Cliffs, N.J. : Prentice Hall, 1991. - xxiii, 711 pages : coloured illustrations; 29 cm. - The Prentice Hall series in marketing ; .
Includes bibliographies and indexes.
0137216890
Marketing
HF5415 / KOT