International marketing in the network economy : a knowledge-based approach /
Kohlbacher, Florian.
International marketing in the network economy : a knowledge-based approach / [textbook] by Florian Kohlbacher - Houndmills, Hampshire ; New York : Palgrave Macmillan, 2007. - xx, 254 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
0230515703 9780230515703
Export marketing
Knowledge management
HF1416 / KOH
International marketing in the network economy : a knowledge-based approach / [textbook] by Florian Kohlbacher - Houndmills, Hampshire ; New York : Palgrave Macmillan, 2007. - xx, 254 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
0230515703 9780230515703
Export marketing
Knowledge management
HF1416 / KOH