International marketing management : an Indian perspective /

Varshney, R. L.

International marketing management : an Indian perspective / [textbook] by R.L Varshney and B. Bhattacharyya - New Delhi : Sultan Chand and Sons, 2003. - 512 pages : illustrations ;

Includes Appendices.

9788180540981 :


International marketing--Management.

HF1009.5 / VAR