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International marketing research /

Kumar, V., 1957-

International marketing research / [textbook] V. Kumar - Upper Saddle River, N. J. : Prentice Hall, 2000 - xxvi, 448 pages : illustrations ; 24 cm.

Includes index.

ISBN: 0130453862 9788120321670

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / KUM

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