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Marketing theory : a student text /

Marketing theory : a student text / [textbook] edited by Michael J. Baker and Michael Saren - Third edition / - xix, 520 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9781473904019

Subjects--Topical Terms:
Marketing--Philosophy
Marketing--History
Marketing.
Marketing--Philosophy

LC Class. No.: HF5415 / MAR

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