Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity /

McGrath, Rita Gunther.

Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / [textbook] by Rita Gunther McGrath, Ian C. MacMillan. - Boston, Mass. : Harvard Business Press, 2009. - vi, 249 pages : illustrations ; 25 cm.

Includes bibliographical references (p. 227-235) and index.

9781591396857 (hardcover : alk. paper) 1591396859 (hardcover : alk. paper)


Corporations--Growth--Management.
Organizational effectiveness.
Strategic planning.

HD2746 / MCG