The end of competitive advantage : how to keep your strategy moving as fast as your business /

McGrath, Rita Gunther.

The end of competitive advantage : how to keep your strategy moving as fast as your business / [textbook] by Rita Gunther McGrath. - xviii, 204 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

9781422172810 (alk. paper) 1422172813 (alk. paper)


Strategic planning.
Competition.

HD30.28 / MCG