Services marketing / people, technology, strategy
Lovelock, Christopher H
Services marketing / people, technology, strategy [textbook] by Christopher H. Lovelock and Jochen Wirtz - Seventh edition / - Edinburgh Gate, Harlow : Prentice Hall, 2011. - 648 pages : illustrations, (some color) ;
Includes bibliographical references and index.
9780273756064
Services--Marketing
Technology--Marketing
HD9980.5 / LOV
Services marketing / people, technology, strategy [textbook] by Christopher H. Lovelock and Jochen Wirtz - Seventh edition / - Edinburgh Gate, Harlow : Prentice Hall, 2011. - 648 pages : illustrations, (some color) ;
Includes bibliographical references and index.
9780273756064
Services--Marketing
Technology--Marketing
HD9980.5 / LOV