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MarketBusters : 40 strategic moves that drive exceptional business growth /

McGrath, Rita Gunther.

MarketBusters : 40 strategic moves that drive exceptional business growth / [textbook] Market busters 40 strategic moves that drive exceptional business growth by Rita Gunther McGrath and Ian C. MacMillan. - viii, 264 pages ; 25 cm

Includes bibliographical references (p. 237-244) and index.

ISBN: 1591391237 (hardcover : alk. paper)

Subjects--Topical Terms:
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.

LC Class. No.: HD30.28 / MCG

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