Applications in basic marketing : clippings from the popular business press /

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / [textbook] William D. Perrault and E. Jerome McCarthy. - 2004-2005 edition / - Boston, Mass. : McGraw-Hill/Irwin, 2005. - vii, 214 pages : illustrations ;

Donated by Dr. Greg Sojka.

0072864702 9780072864700


Marketing--Management.

5415.13 / PER