Doing business in emerging markets /

Cavusgil, S. Tamer.

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Leiigh Anne Liu. - Third edition - Los Angeles ; London : SAGE, 2021 - 353 pages : illustrations 25 cm.

Includes bibliographical references (p. [353]-387) and index.

An overview of emerging markets -- Political, legal and cultural framework in emerging markets -- Economic environment in emerging markets -- Opportunities and trends in emerging markets -- Companies from emerging markets -- Analysis of selected emerging markets -- Entry modes and strategies -- The negotiation process and strategies in international business -- Negotiations and building relationships in emerging markets -- Assessing risks and opportunities in emerging markets.

9781526494559 9781849201544 (pbk.)


International business enterprises.
Export marketing.
Negotiation in business.

HD62.4 / .C3885 2013