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Social marketing : changing behaviors for good /

Lee, Nancy R. 1945-

Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. - Fifth edition. - xv, 567 pages ; illustrations 24 cm

Includes index.

ISBN: 9781452292144 (pbk. : alk. paper)

LCCN: 2014047588

Subjects--Topical Terms:
Social marketing.
Behavior modification.

LC Class. No.: HF5414 / .LEE

Dewey Class. No.: 658.8

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